Californians Don't Waste Media Campaign schedule Thursday, May 1, 2014 RSS Feeds Save Our Water has launched a statewide outdoor media campaign to bring awareness to and educate Californians on how to save water every day. In tackling the worst drought in a generation, the campaign captures Californians’ spirit of conservation delivering the message through simple, yet eye-catching billboards, which appeals to the Californian ethic – we are Californians and we don’t waste. Check out the billboards in this Facebook photo album. The paid media campaign comes as California... Read more
Save Our Water Launches "Californians Don't Waste" PSA Campaign schedule Tuesday, March 18, 2014 RSS Feeds With California facing its worst water shortage crisis in modern history, Save Our Water – a partnership between the Association of California Water Agencies(ACWA) and the California Department of Water Resources(DWR) – has launched a ‘Californians Don’t Waste’Public Service Announcement (PSA) campaign to bring awareness to simple ways citizens can save water every day. The public service campaign efforts kicked off this week with the release of several short videos focused on the simple, yet... Read more